End-to-end branding and website design for a modern SaaS startup, balancing visual clarity with scalable systems.
Services
Web Design & Development
Conversion Optimization
Industry
Technology (SaaS)
Year
2026
Project Overview
Lumina Tech approached NEONFIELD Studio to create a cohesive brand identity and a high-performance website. The goal was to communicate trust, innovation, and user-centric design while building a system that could scale as the company grew.
The Challenges
Lack of consistent branding across touchpoints
Outdated website with poor user flow and low conversion
Need for a flexible system that could adapt as the startup scaled
The Solutions
Developed a complete visual identity including logo, typography, and color system
Designed and built a responsive Framer website with CMS for scalable content
Created reusable components to ensure consistency and speed for future updates
Optimized user flows to drive engagement and sign-ups
Results
New brand identity launched successfully across all channels
Website engagement increased by 45% in the first month
Conversion rate improved by 30%
Internal teams could update content seamlessly thanks to the CMS and component system
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